5 Top Features from Ryte that will improve your SEO

Posted on Wednesday, 7. March 2018 in category Search Engine Optimization. 5 min read • Written by

Miha Nosan

Ryte is a comprehensive software for monitoring, analyzing and optimizing digital assets. With the three tools RYTE Website Success, RYTE Search Success and RYTE Content Success, Ryte creates the basis for your digital marketing success.

We’ve been using Ryte for some time now and here are the features that boosted our SEO:

  • Website Success helps you create a technically perfect website for users and search engines,
  • Search Success allows you to monitor and analyze your rankings using real Google data; and with
  • Content Success, you can create excellent content and improve your existing content.

Read on to find out more about Ryte’s most notable features!

Comprehensive Single Page Analysis

The comprehensive single page analysis provides you with detailed information for one URL. Enter your URL, and the software analyzes this URL in just a few seconds, and provides you data in the following categories:

  • Most important issues: serious errors such as incorrect redirects, missing alt attributes for images, or any missing headlines are displayed here.
  • Content: this section shows you details about the content of the page, such as readability, top keywords, title, description and Google preview. This is particularly useful for blog or magazine articles.
  • Technical information: check if all of the technical aspects of this URL are correct – for example, you will see here whether the robots.txt allows this URL to be crawled, whether it is included in your sitemap.xml, and details of your website security and website performance.
  • Mobile: useful information such as use of flash or vary response header is included here to ensure the best usability for mobile usage.
  • Social: see how this URL would look when shared on facebook or twitter. After creating great content, don’t forget to make sure it’s optimized for social media!

This comprehensive single page analysis is a great way to quickly get detailed information on a single URL. You can also use this feature to check out the competition – just type in the URL of your toughest competitor and get valuable insights into their website – get inspired!

Indexability report

Ryte’s indexability report gives you an overview of which pages of your website are indexable. This is really important for all websites; big or small. If you want to achieve good rankings, the first step is to ensure your pages are ranking in the first place. There are many reasons why you might not want your pages to be indexed, for example paginated pages or duplicate content, but it’s still really important to have a good overview of your indexable pages. It’s possible that some pages may have slipped under the radar and you have accidentally disallowed them from being crawled in your robots.txt.

Using a clear and colorful bar chart, the indexability report gives you precise information regarding how many URLs are:

  • Indexable
  • Indexable but duplicate
  • Canonicalized
  • Paginated
  • Noindex via robots
  • Broken
  • Disallowed via robots.txt
  • Other

By clicking on any bar, the list of URLs will appear below. The helpful color code also shows you critical aspects that you should be corrected – red is serious, and green means that everything is fine.

Inspector

All reports in RYTE Website Success, such as the indexability report mentioned above, are presented both as a chart and as a list – clicking on any aspect of the chart or graph will provide you with a list of the corresponding URLs. Our inspiring feature “Inspector” allows you to look into and inspect every URL in much more detail.

Let’s use the critical error report as an example. As the name suggests, in this report, you can see your website’s critical errors, such as 404 status codes, and broken images. This information is displayed as a bar chart with a list below. But how can you tell the significance of a particular broken image? This is where inspector comes in – by clicking on the magnifying glass on the right hand side of the URL list, you can find out how many incoming links lead to this page, how many pages this URL links to, and its OnPage Rank.

Inspector is a great help in evaluating the importance of each URL, helping you to prioritize your optimization measures. Inspector is available with all accounts, including the Ryte FREE account.

Integration with Google Analytics and Google Search Console

One of the most inspiring features with Ryte is the integration with Google Analytics and the Google Search Console. Connecting your project with your Google account gives you access to reliable, up-to-date and Google-conform traffic information. What’s more, whereas the Google Search Console only stores your data for a limited period of time, Ryte stores your data indefinitely.

RYTE Search Success

RYTE Search Success is a tool in the Ryte software dedicated to helping improve your website’s visibility in Google. Using Google data from the Google Search Console, this module provides information on your rankings, clicks and impressions based on search queries and individual URLs. The “Changes” report gives you information on changes in your rankings, including new and lost keywords. The “Distribution” report shows ranking distribution over time, and the “Directories” is useful for finding out which directory receives which share of your traffic. This information is also available according to country and device.

Customizable reports

RYTE Search Success might just sound like the Google Search Console, but, one of the biggest benefits of the Google integration with Ryte is that you can customize every single report based on real Google data. With Ryte’s flexible filtering function, you can tailor your reports to your heart’s content, getting the information you require.

With the filtering function, you can add your traffic data such as average time on page or sessions to every report in every tool. As well as being a very interesting analytical function, this makes it easy to prioritize tasks based on Google traffic. For example, if you see that a URL with a broken image has a high number of sessions or a long average time on page, this image should be prioritized. The example in Figure 5 shows the critical error report with Google data “Average time on page” and “Sessions” added as extra columns.

TF*IDF Analysis

Creating great and relevant content is now more important than ever, and this is where Ryte’s TF*IDF analysis can help. TF*IDF is the main feature of RYTE content success; the tool in Ryte’s software dedicated to helping you writing great content. This TF*IDF analysis is particularly useful for finding keyword inspiration, and to find out which terms you should add to your text when you aim to rank for a particular keyword. Enter your focus keyword into the content report, and you will see a list of the relevant terms most frequently used by the top-ranking websites for this keyword. Use the bar in the top right-hand corner to set a filter for more accurate results.

 

 

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