{"id":3,"count":6,"description":"<p>Google is one of the most popular advertising channels since <strong>Google Ads<\/strong> <strong>have an immense reach across all users of the internet<\/strong>.<\/p>\r\n<p>One of the <strong>main benefits of advertising with Google Search Ads<\/strong> is user intent \u2013 compared to Display advertising, you are offering users on Search exactly what they\u2019re searching for at the moment that they\u2019re searching for it. With the right choice of keywords for each part of the sales funnel, you get the most relevant users to your website. But Google Ads, of course, offer so much more than just Search advertising. You can advertise with banners on the <strong>Google Display Network<\/strong>, with <strong>videos on YouTube<\/strong>, you can create <strong>responsive ads<\/strong> that adapt to each website\u2019s advertising space, you can target users that were browsing your products with <strong>dynamic remarketing<\/strong>, create <strong>RLSA ads on Search<\/strong> \u2026 The possibilities are almost endless. It is your job, however, to find the right fit for your business, to test, analyze and adapt.<\/p>\r\n<p>To make your job much easier, we are continually posting the newest discoveries, findings, tricks, and tactics developed withing Red Orbit. 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