After living in the United States for over 20 years, out of which for 10 years in Silicon Valley California, I returned to the Balkans.<\/p>\n
Only six years ago I was living in San Francisco and at that particular time I don\u2019t remember ever needing to walk into a physical bank, all business transactions were conducted virtually via mobile phones and emails. I hardly ever needed to carry cash in my pocket. I remember being at some very rural, remote farm, buying a jar of honey with my credit card, these farmers had Square and at that time, this concept blew me away. Although it was only six years ago, this seems like an ancient \u00a0memory now. Things change fast in California where people daily discover a new and easier way to manage everyday activities. \u00a0<\/p>\n
I\u2019ve discovered a culture in which companies constantly look for better processes and better ways to do things, where product and services are customer focused and data driven. In America customers easily adopt new product and there is a healthy percentage of customers that like to experiment and try new things, also known as early adopters. This creates very strong environment for economic growth. USA gave birth to disruptors such as Amazon, Airbnb, Uber, etc. that drove many old business models out, globally.<\/p>\n