{"id":5705,"date":"2018-03-12T09:44:38","date_gmt":"2018-03-12T08:44:38","guid":{"rendered":"https:\/\/www.red-orbit.com\/blog\/?p=5705"},"modified":"2018-11-13T09:17:53","modified_gmt":"2018-11-13T08:17:53","slug":"7-digital-marketing-tools-you-need-to-start-using-today","status":"publish","type":"post","link":"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today","title":{"rendered":"7 digital marketing tools you need to start using today"},"content":{"rendered":"

You know that feeling when a deadline for your complicated task is only a few hours away? And you’re getting lost in gathering data<\/strong>, doing some tasks manually, because at that very moment you don’t know where to start? Or even how? We’ve all been there. I am at this very moment, but decided to blog instead.<\/p>\n

Say no more, I’m here to help you save some of your precious time. These days, there are so many different online marketing tools which can help you automate some of your routine tasks<\/strong> and save you hours of work! But with that entire offer, it\u2019s hard to know whether an investment of your time and money for a specific tool is worth it or not.<\/p>\n

At Red Orbit<\/a>, we rely on these best digital marketing tools every day in different departments, from SEO to CRO. <\/p>\n

<\/div>\n
\n
The tools listed below help us and (most importantly) our clients achieve their goals and grow.<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

\u00a0They will help you stay ahead of the game and be the best in your industry.<\/p>\n

OK, here they are:\u00a0<\/p>\n

1. DEEPCRAWL<\/strong><\/h3>\n

If you\u2019re working in the SEO field, this one is for you! DeepCrawl<\/a> is an enterprise site crawling solution, providing its clients with a complete overview of their websites\u2019 technical health.<\/strong> It empowers SEO, content and search marketing teams with the actionable data needed to drive traffic and sales. It helps search marketers make websites accessible, relevant and more effective.<\/strong> DeepCrawl was awarded Best Search Software Tool at the UK Search Awards (2017).<\/p>\n

\u00a02. HOTJAR<\/strong><\/h3>\n

My favorite! With Hotjar you can literally see how visitors are using your website<\/a>. You can collect user feedback and turn more of your visitors into customers.<\/strong> By combining both A) analysis and B) feedback tools, Hotjar gives you the \u2018big picture\u2019 of how to improve your site’s user experience and performance\/conversion rates.<\/p>\n

I especially love one of the Analysis tools \u2013 Visitor Recordings<\/strong>, where you can identify usability issues by seeing your visitor’s clicks, taps, mouse movements. Pretty great, huh?<\/p>\n

\"\"<\/p>\n

Figure 1: Hotjar tool – visitor recording dashboard<\/strong><\/h5>\n

3.\u00a0RYTE<\/strong><\/h3>\n

Again, one for the SEO team. Ryte<\/a> divides your data into 3 levels of success: website, content & search.<\/strong> It follows the rule: \u201cIf you can dream it, you can filter it.\u201d<\/strong> It focuses on the subset of data that’s most relevant for your development team, which can unleash your real website potential and identify the most crucial errors. Use its algorithmic approach to writing the right content, and improve your business by only providing one that is really worth reading.\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

Figure 2: RYTE – website success dashboard<\/strong><\/h5>\n

4. OWOX<\/strong><\/h3>\n

If you are wondering and are clueless about, for example, how revenue and ROI<\/strong> are distributed to your campaign using different attribution models, then Owox is perfect for you<\/a>. It sounds pretty complex, but once you start using it, this smart tool becomes so simple to use! You can get answers about your buyers, goods, purchases and every ad campaign you have. Oh, and if you don\u2019t believe me, go on & try it \u2013 they are offering a 14-day free trial<\/a>.<\/p>\n

5. OMNICONVERT<\/strong><\/h3>\n

If you have an online shop, then Omniconvert is the right choice<\/a>. Why? Without even looking at your eComm data, I know you\u2019re losing about 65% of revenue through cart abandoners. It would be pretty great if you could understand those people and stop losing your money, right? Omniconvert will help you do just that. Features like surveys, A\/B testing, personalization, advanced segmentation engine are all ready for you to skyrocket your conversion rate.\u00a0<\/strong>Go on, have a look and try it 30 days for free!<\/p>\n

6.\u00a0SUPPORT HERO<\/strong><\/h3>\n

We all use different apps every day and if something is not working the way it\u2019s supposed to, we\u2019re mad and impatient. A likely result is deleting the app within seconds. But you don\u2019t want this for your app, do you? This is where Support Hero comes in. All of its features<\/a> have one goal in mind: \u201cMake sure your support resources help reduce inbound support tickets.\u201d<\/strong> With the help of Support Hero, you can easily find out what\u2019s going on (and what\u2019s not), see what your users “really” search for, and put the right support content in the right place.<\/strong> Not only does that sound great, but the tool itself is amazing! Try it here<\/a>.<\/p>\n

7.\u00a0SEO MONITOR<\/strong><\/h3>\n

Yep, again one for the SEO team. At Red Orbit, our work is not defined by what we do, but by why we do it. We measure, we analyze, we optimize.<\/a><\/strong> As a project manager, it\u2019s sometimes a bit difficult to explain to your client why it takes so much time to deliver results in terms of SEO projects. This is where SEO Monitor<\/a> kicks in. It has a very powerful algorithm<\/a> that takes into consideration all of the predictable factors influencing the traffic. \u201cWith incredible detail and accuracy, it creates a monthly forecast, depending on specific SEO goals\u201c.<\/strong> One cannot fully comprehend this until seeing it in action\u201c. Wait no more and start your free trial today<\/a>.<\/p>\n

I believe all of these tools can be worth both your time and investment. Go ahead and don\u2019t be afraid to try them. Let me know in the comments if you are already using other great automated tools and can recommend them!<\/p>\n

Best regards,
\n Tja\u0161a<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

You know that feeling when a deadline for your complicated task is only a few hours away? And you’re getting lost in gathering data, doing some tasks manually, because at that very moment you don’t know where to start? Or even how? We’ve all been there. I am at this very moment, but decided to […]<\/p>\n","protected":false},"author":34,"featured_media":5721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[2],"tags":[11,108,30,28],"acf":[],"yoast_head":"\n7 digital marketing tools you need to start using today<\/title>\n<meta name=\"description\" content=\"You know that feeling when a deadline for your complicated task is only a few hours away? And you're getting lost in gathering data, doing some tasks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tja\u0161a Poto\u010dnik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today\",\"url\":\"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today\",\"name\":\"7 digital marketing tools you need to start using today\",\"isPartOf\":{\"@id\":\"https:\/\/www.red-orbit.com\/blog\/#website\"},\"datePublished\":\"2018-03-12T08:44:38+00:00\",\"dateModified\":\"2018-11-13T08:17:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.red-orbit.com\/blog\/#\/schema\/person\/9f5fe8d0d043d19326b9aca67bb4d162\"},\"description\":\"You know that feeling when a deadline for your complicated task is only a few hours away? And you're getting lost in gathering data, doing some tasks\",\"breadcrumb\":{\"@id\":\"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.red-orbit.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 digital marketing tools you need to start using today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.red-orbit.com\/blog\/#website\",\"url\":\"https:\/\/www.red-orbit.com\/blog\/\",\"name\":\"Red Orbit Blog\",\"description\":\"We are pushing the boundaries of digital marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.red-orbit.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.red-orbit.com\/blog\/#\/schema\/person\/9f5fe8d0d043d19326b9aca67bb4d162\",\"name\":\"Tja\u0161a Poto\u010dnik\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.red-orbit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d33bf92c82d1c34b865a415a6e76d5a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d33bf92c82d1c34b865a415a6e76d5a6?s=96&d=mm&r=g\",\"caption\":\"Tja\u0161a Poto\u010dnik\"},\"url\":\"https:\/\/www.red-orbit.com\/blog\/author\/tjasapotocnik\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 digital marketing tools you need to start using today","description":"You know that feeling when a deadline for your complicated task is only a few hours away? And you're getting lost in gathering data, doing some tasks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today","twitter_misc":{"Written by":"Tja\u0161a Poto\u010dnik","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today","url":"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today","name":"7 digital marketing tools you need to start using today","isPartOf":{"@id":"https:\/\/www.red-orbit.com\/blog\/#website"},"datePublished":"2018-03-12T08:44:38+00:00","dateModified":"2018-11-13T08:17:53+00:00","author":{"@id":"https:\/\/www.red-orbit.com\/blog\/#\/schema\/person\/9f5fe8d0d043d19326b9aca67bb4d162"},"description":"You know that feeling when a deadline for your complicated task is only a few hours away? And you're getting lost in gathering data, doing some tasks","breadcrumb":{"@id":"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.red-orbit.com\/blog\/7-digital-marketing-tools-you-need-to-start-using-today#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.red-orbit.com\/blog"},{"@type":"ListItem","position":2,"name":"7 digital marketing tools you need to start using today"}]},{"@type":"WebSite","@id":"https:\/\/www.red-orbit.com\/blog\/#website","url":"https:\/\/www.red-orbit.com\/blog\/","name":"Red Orbit Blog","description":"We are pushing the boundaries of digital marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.red-orbit.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.red-orbit.com\/blog\/#\/schema\/person\/9f5fe8d0d043d19326b9aca67bb4d162","name":"Tja\u0161a Poto\u010dnik","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.red-orbit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d33bf92c82d1c34b865a415a6e76d5a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d33bf92c82d1c34b865a415a6e76d5a6?s=96&d=mm&r=g","caption":"Tja\u0161a Poto\u010dnik"},"url":"https:\/\/www.red-orbit.com\/blog\/author\/tjasapotocnik"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-57.jpg?fit=1140%2C580&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8AeJs-1u1","jetpack-related-posts":[{"id":5314,"url":"https:\/\/www.red-orbit.com\/blog\/smxl-milan-14-15-november-the-best-of-digital-marketing-in-the-heart-of-europe","url_meta":{"origin":5705,"position":0},"title":"SMXL Milan 14-15 November, The Best of Digital Marketing in the Heart of Europe","date":"09\/18\/2017","format":false,"excerpt":"Milan is home to the biggest Web Marketing event in Italy, and one of the biggest in Europe: SMXL Milan. SMXL is 100% \"made in Italy\", with an \u00a0Italian heart and soul, but an international perspective and reach.\u00a0 SMXL debuted last year in 2016. The event was blessed by the\u2026","rel":"","context":"In "Conferences"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-32.jpg?fit=1140%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5162,"url":"https:\/\/www.red-orbit.com\/blog\/the-future-of-digital-in-the-eyes-of-marketing-festival-founder","url_meta":{"origin":5705,"position":1},"title":"The future of digital in the eyes of Marketing Festival founder","date":"06\/05\/2017","format":false,"excerpt":"We talked to Jindrich Faborsky, a Czech entrepreneur and digital marketer, listed in the Czech Forbes \u201930 under 30\u2032 in 2016, founder of Marketing Festival, which is the biggest marketing conference in the Czech Republic with over 1.500 marketing experts attending. He\u00a0also runs Digisemestr, an educational project where he and\u2026","rel":"","context":"In "Digital marketing"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-22.jpg?fit=1140%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6364,"url":"https:\/\/www.red-orbit.com\/blog\/6-digital-advertising-fundamentals-of-which-every-cmo-should-be-aware","url_meta":{"origin":5705,"position":2},"title":"6 Digital Advertising Fundamentals of Which Every CMO Should Be Aware","date":"07\/08\/2019","format":false,"excerpt":"The digital landscape is changing constantly. We'd like to think it's changing now, more than ever, but new things are coming up with greater speed every day. I'm always excited to see changes that shake things up. I'm excited whenever I see new marketing concepts, metrics, channels, new targetings, and\u2026","rel":"","context":"In "Digital marketing"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-100.jpg?fit=1140%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5015,"url":"https:\/\/www.red-orbit.com\/blog\/what-did-you-miss-at-this-years-inorbit17","url_meta":{"origin":5705,"position":3},"title":"What did you miss at this year\u2019s #inOrbit17?","date":"03\/16\/2017","format":false,"excerpt":"2017 was one of the most important years for Red Orbit. There are several reasons for our joy and gratitude (Andra\u017e recently wrote about one of them, #halfwaytothemoon), and one of them is definitely this year\u2019s #inOrbit17!\u00a0The entire project was super fun and informative for all of us in the\u2026","rel":"","context":"In "Conferences"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-8.jpg?fit=1140%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5024,"url":"https:\/\/www.red-orbit.com\/blog\/analytics-data-why-should-we-care","url_meta":{"origin":5705,"position":4},"title":"Analytics data: why should we care?","date":"03\/20\/2017","format":false,"excerpt":"Robert is a Google Analytics specialist with a lot of experience in everything web related. He is able to give meaningful insights from a data first seen 5 min ago, as well as to play drums in front of 10.000 people. He studied psychology, therefore he over analyses everything. He\u2026","rel":"","context":"In "Conferences"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-10.jpg?fit=1140%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5551,"url":"https:\/\/www.red-orbit.com\/blog\/6-reasons-not-to-miss-inorbit-18","url_meta":{"origin":5705,"position":5},"title":"6 reasons not to miss inOrbit 18","date":"02\/05\/2018","format":false,"excerpt":"This year inOrbit is getting bigger and better. We are introducing new tracks, moving to a new location and bringing more than 30 of the best international speakers and experts to the conference. Inc.com recently listed inOrbit as one of 21 Can't Miss Marketing Conferences for 2018. It\u2019s one of\u2026","rel":"","context":"In "Conferences"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.red-orbit.com\/blog\/wp-content\/uploads\/blog-feautured-image-47.jpg?fit=1140%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/posts\/5705"}],"collection":[{"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/comments?post=5705"}],"version-history":[{"count":14,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/posts\/5705\/revisions"}],"predecessor-version":[{"id":6009,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/posts\/5705\/revisions\/6009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/media\/5721"}],"wp:attachment":[{"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/media?parent=5705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/categories?post=5705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.red-orbit.com\/blog\/wp-json\/wp\/v2\/tags?post=5705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}