{"id":5850,"date":"2018-09-04T14:38:00","date_gmt":"2018-09-04T12:38:00","guid":{"rendered":"https:\/\/www.red-orbit.com\/blog\/?p=5850"},"modified":"2019-10-23T10:15:25","modified_gmt":"2019-10-23T08:15:25","slug":"smart-seo-tactics-for-a-winning-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.red-orbit.com\/blog\/smart-seo-tactics-for-a-winning-seo-strategy","title":{"rendered":"Smart SEO Tactics for a Winning SEO Strategy"},"content":{"rendered":"

Are your SEO efforts not enough to outrank competition? Try these easy wins and smart opportunities.\u00a0<\/p>\n

Learn how to improve your landing page performance in search results and how to measure your success. We\u2019ll also go through practical examples which will help you understand SEO activities better.\u00a0<\/p>\n

We prepared some tips & tricks which will enable you to measure SEO performance more accurately and also to monitor your achieved and continuous results.<\/strong><\/p>\n

How to measure your organic traffic more accurately?<\/h2>\n

The brand and non-brand segmentation<\/strong> is a very important part to understand when selecting the right package of keywords<\/strong>. Branded keywords<\/strong> are usually positioned in the top results and they bring more conversions, because customers intent is closer to \u201cBuy\u201d phase of the consumer decision journey. Branded keywords also represent a great control group, meaning if these keywords lose in rank greatly, you need to check your website<\/strong> as soon as possible.<\/p>\n

If your website mostly ranks on branded keywords then there is a lot of potential for optimizing on non-branded keywords<\/strong>. SEOmonitor<\/a> enables you to quickly see the ratio of branded and non-branded keywords and filter between them. This saves you a lot of time since you don\u2019t have to manually filter it in spreadsheets.\u00a0<\/p>\n

Track and compare branded and non-branded keywords with ease<\/h2>\n

SEOmonitor enables tracking unlimited numbers of branded<\/strong> and limited numbers of non-branded keywords. Keywords are tracked on desktop and mobile devices <\/strong>on a daily basis to help you check your progress at all times.\u00a0<\/p>\n

The charts below<\/strong> show branded and non-branded organic traffic growth in comparison to previous year.<\/p>\n

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If we look at the chart above we can see the significant rise in organic visits on search queries that were brand-related<\/strong> and have been uncovered from Google Search Console<\/strong> over time. There is still room for improvement by optimizing location and product-related brand queries which have a high conversion rate from the perspective of search intention. It is also possible to track all of your set goals in Google Analytics<\/strong> with SEOmonitor<\/a>.<\/p>\n

Monitoring the right keywords is crucial for your business success<\/strong> and is something you will manage to do in the first steps with this tool, right after you set up your first SEO campaign. The tool is able to uncover 90% of the non-provided traffic data.<\/p>\n

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If you filter your non-brand-related keywords, <\/strong>you can compare the organic traffic in the selected timeframe.<\/strong> From the chart above, we can conclude that the non-brand organic traffic has increased by 233.57% after SEO activities. Overall, the website now gets more constant visits throughout the season and since it ranks for more relevant keywords and topics, conversions have also increased by 389.26%.<\/p>\n

SEOmonitor also labels keywords by seasonality<\/strong> which helps you prioritize your SEO activities. When the label is yellow, the marked keyword\u2019s season is approaching soon. This is the right time to start optimizing for related keywords so that your landing pages will be ready and on top positions when peak of the season arrives.<\/p>\n

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SEO campaign tab also helps you to prepare your keywords plan <\/strong>based on relevant SEO indicators and metrics, such as:<\/p>\n