{"id":5861,"date":"2018-09-13T10:57:29","date_gmt":"2018-09-13T08:57:29","guid":{"rendered":"https:\/\/www.red-orbit.com\/blog\/?p=5861"},"modified":"2018-11-13T09:40:04","modified_gmt":"2018-11-13T08:40:04","slug":"4-actionable-tips-to-land-top-editorial-links-for-your-site","status":"publish","type":"post","link":"https:\/\/www.red-orbit.com\/blog\/4-actionable-tips-to-land-top-editorial-links-for-your-site","title":{"rendered":"4 Actionable Tips to Land Top Editorial Links for Your Site"},"content":{"rendered":"

Link building<\/strong> has been around and will continue to be around for a very long time as an important search engine optimization (SEO) strategy for online marketers.<\/p>\n

Think of it like a pair of denim pants. While you may go through dozens of different shorts, slacks, or boxers in a decade or so, that pair of denim pants will still be in your wardrobe for years<\/em>.<\/p>\n

And in the link-building world, there\u2019s one powerful weapon many marketers rely heavily on to boost search engine rankings: editorial links<\/em><\/strong>.<\/p>\n

What are editorial links?<\/h2>\n

According to WordStream<\/strong>, editorial links are links that are the result of good content writing and marketing practices. And they\u2019re the most desired type of links of them all.<\/p>\n

There is a clear advantage to using organic editorial links<\/strong>. They come with minimal or no risk of being penalized by Google, but only if the content produced is shareable, well-written, and incorporates good SEO techniques.<\/p>\n

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The chart above by Jason Acidre<\/strong> explains how editorial links work, both in the technical and interpersonal level.<\/p>\n

As you can see, quality<\/em> plays the biggest role in producing organic link-backs from other sites. And they do so because your content is compelling and worth citing as a valuable source – no strings attached.<\/p>\n

How to Score Editorial Links That Will Push Your Site to the Top<\/h2>\n

If you\u2019re starting from scratch, one way to give your website a head start is to buy or register a domain<\/a> name that includes your keyword.<\/p>\n

Statistics show that 63 percent of the top-ranking websites in almost every industry has a keyword-optimized domain name. When your content is ranking on the SERPs<\/strong>, the chances of other site owners citing your content as a resource when they start building their content becomes highly likely \u2014 even for authoritative sites.<\/p>\n

As long as your entire domain name is not an exact match of your target keyword, adding a keyword to your domain URL is shown to improve your website\u2019s chances of ranking highly in search engines.<\/strong><\/p>\n

Region-specific keywords in certain niches are also an observed trend amongst popular sites.<\/p>\n

1. Write a spectacular, data-driven blog post.<\/h3>\n

This is why as a blogger or marketer, it\u2019s your job to know how to produce good content, and how to recognize it when you see it<\/strong>. Below are common qualities of an extraordinary blog post<\/a> that make it more likely to be shared or cited as a source:<\/p>\n