{"id":5983,"date":"2018-11-14T08:15:23","date_gmt":"2018-11-14T07:15:23","guid":{"rendered":"https:\/\/www.red-orbit.com\/blog\/?p=5983"},"modified":"2018-11-13T15:33:33","modified_gmt":"2018-11-13T14:33:33","slug":"the-age-of-native-advertising-and-why-you-need-zemanta","status":"publish","type":"post","link":"https:\/\/www.red-orbit.com\/blog\/the-age-of-native-advertising-and-why-you-need-zemanta","title":{"rendered":"The Age of Native Advertising and Why You Need Zemanta"},"content":{"rendered":"

The digital world is evolving, and it’s happening fast. You think your digital strategy is pitch-perfect because you have your Facebook and Google ads all set up but you couldn’t be more wrong. Have you heard of Zemanta<\/strong>? Have you wondered what it is, how it works and if you need it? We’re going to go through all these points, don’t worry. But first we’ll take a look at advertising changes we’re witnessing and explain why Zemanta is one of the best tools to consider in your digital strategy.<\/p>\n

Big Changes in Online Advertising Arising<\/h2>\n

There are big changes occurring in the world of advertising and we all have to think out of the box when creating our digital strategy. Your audience has had enough of conventional digital advertising and can no longer stand the constant presence of \u201cflashy banners\u201d following every step they take online. Ad blockers are on the rise and display advertising is slowly losing its power.<\/strong> In the beginning of 2017 PageFair reported<\/a> that there are over 600 million devices around the world equipped with ad-blocking software \u2013 380 million smartphones or tablets and 236 million desktop devices. Of course, this number is higher year by year. Communicating your message to your target audience has therefore become quite hindered and it’s time (if you haven’t done so already) to start changing your online presence<\/strong>.<\/p>\n

I started off pretty negatively, but there are some solutions that can improve your online presence. \u00a0I’ll explain in the next few steps!<\/p>\n

Native Content Advertising to the Rescue<\/h2>\n

First, it’s important to understand the difference between content marketing and native content advertising<\/strong>, since these two terms often get mistaken for the same thing. Content marketing is an ongoing process<\/strong> that is integrated into the whole marketing campaign and is primarily focused on nourishing the lead as part of a long-term process with conversion as the end result. It includes content in the form of whitepapers, videos, blogs, newsletters and how-to guides<\/strong>. You can read more about this here.<\/a>\u00a0<\/p>\n

Native content advertising<\/strong> on the other hand, is a type of content that’s designed to fit seamlessly into the content that surrounds it<\/strong>. The content is created to engage with the readers<\/strong> and thus contains useful and relevant information; it is placed on someone else’s domain, not on a company’s website \u2013 it’s actually a paid advertisement.<\/strong> When done right, native advertising doesn’t feel like an advertisement and users are more likely to interact with it, especially since you are able to offer them a solution or advice through your content and then subtly redirect them to your website. But really take the time to create quality content<\/strong>; this is the number one rule with native advertising! Only then will you be able to get audience clicks and the results you’re looking for.<\/p>\n

Let’s see some of the examples that might be an inspiration for you:<\/p>\n