{"id":6102,"date":"2019-02-19T09:19:06","date_gmt":"2019-02-19T08:19:06","guid":{"rendered":"https:\/\/www.red-orbit.com\/blog\/?p=6102"},"modified":"2019-02-19T09:19:06","modified_gmt":"2019-02-19T08:19:06","slug":"state-mobile-ecommerce","status":"publish","type":"post","link":"https:\/\/www.red-orbit.com\/blog\/state-mobile-ecommerce","title":{"rendered":"State of Mobile Ecommerce"},"content":{"rendered":"

The rise of mobile commerce is undeniable<\/strong>. M-commerce now accounts for over 60% of global ecommerce<\/strong> sales<\/strong>, and that number is expected to increase significantly over the coming years.<\/p>\n

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Caption: In 2021, mobile ecommerce (or \u201cm-commerce\u201d) is expected to account for 72.9% of total ecommerce sales. (source<\/a>)<\/em><\/p>\n

Despite these rosy figures, however, mobile conversion rates for online stores lag well behind those of desktop, as is clearly visible from the graph below. The conversion rate for mobile is nearly three times lower than desktop<\/strong>.<\/p>\n

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Caption: Mobile has the lowest ecommerce conversion rates <\/a>of any major shopping device and lags far behind desktop. <\/em><\/p>\n

Why are mobile conversion rates so low?<\/h2>\n

So why aren\u2019t shoppers completing purchases? There are a number of reasons that lead to low mobile conversion rates. Let\u2019s run down the most important:<\/p>\n