{"id":6232,"date":"2019-03-11T10:04:26","date_gmt":"2019-03-11T09:04:26","guid":{"rendered":"https:\/\/www.red-orbit.com\/blog\/?p=6232"},"modified":"2019-03-11T10:04:26","modified_gmt":"2019-03-11T09:04:26","slug":"using-algorithmic-content-analysis-high-impact-seo-upgrades","status":"publish","type":"post","link":"https:\/\/www.red-orbit.com\/blog\/using-algorithmic-content-analysis-high-impact-seo-upgrades","title":{"rendered":"Using Algorithmic Content Analysis for High-Impact SEO Upgrades"},"content":{"rendered":"

Data-driven content upgrades are an SEO’s favorite. They are highly effective for both content sites and eCommerce sites.<\/p>\n

In this blog post, we will study keyword intent and what kind of pages Google prefers, depending on the intent of a query.<\/p>\n

This will allow for you to create better content that will receive higher rankings, higher engagement and higher conversion.<\/p>\n

Data-Driven Content Creation<\/h2>\n

It all starts with keyword research. Understanding the market, the search patterns in Google and the competitive landscape are still a must-do for every successful SEO update.<\/p>\n

At the very minimum, you will want to research average monthly searches for each keyword, as well as keyword difficulty (a score that determines how hard it will be to rank for any given term).<\/p>\n

But there is more to it. For a holistic SEO strategy, you will want to factor this in:<\/p>\n

    \n
  1. What you want to communicate<\/li>\n
  2. What people are searching for<\/li>\n
  3. What Google favors<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Content creators and editors sometimes can get stuck on creating content based on their intuition, experience and preferences \u2014 without ever achieving any relevant ranking success.<\/p>\n

    SEOs sometimes get stuck on what people are searching for \u2014 producing spammy content that neither visitors nor Google like.<\/p>\n

    And most people (content creators and SEOs alike) ignore the content type that Google actually would like to rank. So, let\u2019s have a look at the search results before we start writing.<\/p>\n

    Content Creation for 2019 and Beyond<\/h2>\n

    There are three main query types. And they all satisfy a different user intent.<\/p>\n

    Basically, the need of the user changes as he\/she goes through an internal thought process about making a buying decision. This process is usually called funnel.<\/p>\n

    When selecting target keywords, make sure to check the Google search results to figure out what content type is actually being featured.<\/p>\n

    Are they long-form articles? Short product pages or built-out category pages?<\/p>\n

    There is no one-size-fits-all. Not every query calls for a skyscraper, and some queries can never be ranked with a product page.<\/p>\n

    By giving Google the type of page that it wants to see, you will gain a massive competitive advantage.<\/p>\n

    Transactional queries<\/h2>\n

    They are the bread and butter for most SEOs, along with the measure of success for most business owners.<\/p>\n

    They can be anything like \u201cbuy brand supplement,\u201d \u201cacupuncture in Berlin Kreuzberg,\u201d etc. The user knows what they want, and they have their credit card ready to go.<\/p>\n

    When checking the Google results, what you will find are category and product pages or local SEO pages. They are your money pages and sales pages. Your goal is to achieve a purchase\/booking on them.<\/p>\n

    But it is hard to rank a website with only a few money pages. It lacks supporting content and therefore authority, so this is where other query types will support your overall ranking efforts.<\/p>\n

    Informational queries<\/h2>\n

    A person searching for \u201chow to fix back pain\u201d already knows they have an issue, a pain point. In this case, quite literally, they are having physical pain from computer work, being in the same position at the desk and lack of exercise. I think we can all relate.<\/p>\n

    This person knows they want to fix their back pain, but they are in the state of gathering information. So, this is an \u201cinformational\u201d query.<\/p>\n