7 digital marketing tools you need to start using today

Posted on Monday, 12. March 2018 in category Digital marketing. 4 min read • Written by

Tjaša Potočnik

You know that feeling when a deadline for your complicated task is only a few hours away? And you’re getting lost in gathering data, doing some tasks manually, because at that very moment you don’t know where to start? Or even how? We’ve all been there. I am at this very moment, but decided to blog instead.

Say no more, I’m here to help you save some of your precious time. These days, there are so many different online marketing tools which can help you automate some of your routine tasks and save you hours of work! But with that entire offer, it’s hard to know whether an investment of your time and money for a specific tool is worth it or not.

At Red Orbit, we rely on these best digital marketing tools every day in different departments, from SEO to CRO.

 They will help you stay ahead of the game and be the best in your industry.

OK, here they are: 


If you’re working in the SEO field, this one is for you! DeepCrawl is an enterprise site crawling solution, providing its clients with a complete overview of their websites’ technical health. It empowers SEO, content and search marketing teams with the actionable data needed to drive traffic and sales. It helps search marketers make websites accessible, relevant and more effective. DeepCrawl was awarded Best Search Software Tool at the UK Search Awards (2017).


My favorite! With Hotjar you can literally see how visitors are using your website. You can collect user feedback and turn more of your visitors into customers. By combining both A) analysis and B) feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

I especially love one of the Analysis tools – Visitor Recordings, where you can identify usability issues by seeing your visitor’s clicks, taps, mouse movements. Pretty great, huh?

Figure 1: Hotjar tool – visitor recording dashboard


Again, one for the SEO team. Ryte divides your data into 3 levels of success: website, content & search. It follows the rule: “If you can dream it, you can filter it.” It focuses on the subset of data that’s most relevant for your development team, which can unleash your real website potential and identify the most crucial errors. Use its algorithmic approach to writing the right content, and improve your business by only providing one that is really worth reading. 

Figure 2: RYTE – website success dashboard


If you are wondering and are clueless about, for example, how revenue and ROI are distributed to your campaign using different attribution models, then Owox is perfect for you. It sounds pretty complex, but once you start using it, this smart tool becomes so simple to use! You can get answers about your buyers, goods, purchases and every ad campaign you have. Oh, and if you don’t believe me, go on & try it – they are offering a 14-day free trial.


If you have an online shop, then Omniconvert is the right choice. Why? Without even looking at your eComm data, I know you’re losing about 65% of revenue through cart abandoners. It would be pretty great if you could understand those people and stop losing your money, right? Omniconvert will help you do just that. Features like surveys, A/B testing, personalization, advanced segmentation engine are all ready for you to skyrocket your conversion rate. Go on, have a look and try it 30 days for free!


We all use different apps every day and if something is not working the way it’s supposed to, we’re mad and impatient. A likely result is deleting the app within seconds. But you don’t want this for your app, do you? This is where Support Hero comes in. All of its features have one goal in mind: “Make sure your support resources help reduce inbound support tickets.” With the help of Support Hero, you can easily find out what’s going on (and what’s not), see what your users “really” search for, and put the right support content in the right place. Not only does that sound great, but the tool itself is amazing! Try it here.


Yep, again one for the SEO team. At Red Orbit, our work is not defined by what we do, but by why we do it. We measure, we analyze, we optimize. As a project manager, it’s sometimes a bit difficult to explain to your client why it takes so much time to deliver results in terms of SEO projects. This is where SEO Monitor kicks in. It has a very powerful algorithm that takes into consideration all of the predictable factors influencing the traffic. “With incredible detail and accuracy, it creates a monthly forecast, depending on specific SEO goals“. One cannot fully comprehend this until seeing it in action“. Wait no more and start your free trial today.

I believe all of these tools can be worth both your time and investment. Go ahead and don’t be afraid to try them. Let me know in the comments if you are already using other great automated tools and can recommend them!

Best regards,


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