SMXL Milan 14-15 November, The Best of Digital Marketing in the Heart of Europe

Posted on Monday, 18. September 2017 in category Conferences. 2 min read • Written by

Sante Achille

Milan is home to the biggest Web Marketing event in Italy, and one of the biggest in Europe: SMXL Milan. SMXL is 100% “made in Italy”, with an  Italian heart and soul, but an international perspective and reach. 

SMXL debuted last year in 2016. The event was blessed by the presence of nearly 1.000 participants over a 3 day period. 

The Biggest Names in Search & Social Media Marketing 

Many tend to think “the best” is available only in the U.S. – we are proving them wrong. This year SMXL will feature keynote speakers Bryan Eisenberg and Rand Fishkin. 

A New Format: Plenary Session Master Classes

For SMXL Milan, we have re-thought our format and introduced what we call Master Classes: Afternoon sessions are opened with the presence of International speakers who will offer unique insights on SEO, SEA, and SMM: World class speakers like Cyrus Shepard, Michael King, Aleyda Solis, Andraž Štalec, Lee Odden and Larry Kim will deliver lessons on different aspects of Digital Marketing and Bryan Eisenberg will also hold a lesson on the anatomy of a landing page. 

The evolution of Sessions and Content at SMXL 

The agenda is based on three new more functional themes which better reflect the connections and implications between the different aspects of digital marketing: SEO, Search Advertising and Social Media are converging and there is a need for a more integrated approach between activities. For this we have re-thought the event with new tracks, in order to look at things with fresh eyes, and propose new ideas and digital strategies:

  • Optimize and Implement  has replaced Search Engine Optimization
  • Organize and Advertise has replaced Search Engine Advertising 
  • Entertain and Interact has replaced Social Media Marketing 

The XL Workshop

This year SMXL will feature 6 advanced training sessions on a number of SEO topics, ranging from Structured data, to content creation and link building – The XL workshop will take place on November 13. 

A truly International Event 

With 70% of all speakers coming from The U.S., UK, and the rest of Europe, SMXL is without doubt an international event attracting a pan European audience. 

 Take Advantage of the SMXL Event and Hotel Bundle at a special price if you are travelling from outside Italy. Book the event and save 10% on the already discounted price. Participants interested in participating can register and use the PROMO CODE:  SPEAKER-INT 

 This Special promo ends on Sept. 30 

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