Events: Search engine optimization
Search engines are the entry point to the World Wide Web.
If consumers do not find you on the first page of search engine results then chances are they will not find you at all. Therefore, website optimization is one of the most important elements of a successful digital marketing strategy. In addition to putting your site on the first page of search engines, when optimizing your web pages, it is also important to optimize the site for the right content to the user when they need it.